“While one could always debate about the Pixel 3 price upgrade as compared to its Pixel 2 series ($150 more) vis-a-vis spec upgrade, it was the channel strategy which constrained the growth of Pixel 3,” Karn Chauhan, Research Analyst at Counterpoint Research, had told IANS earlier. “For the Google Pixel 4 and Pixel 4 XL to succeed in a price-conscious market like India, it would need to be top-notch in its specs, and stand heads and shoulders above other powerful Android smartphone brands,” said Ram.Īccording to Counterpoint, the Internet giant’s channel strategy stunted the growth of Pixel 3 and Pixel 3XL. ![]() Google is set to refresh its Pixel series with two new offerings - Pixel 4 and 4 XL - next month. “When compared to other brands operating in the premium segment, including the likes of Apple, Samsung or a OnePlus, the Google Pixel’s brand salience lags behind,” Ram explained. Where the Pixel has faltered is in getting its pricing and go-to-marketing strategy right,” Ram told IANS.įor adequately communicating the camera capabilities of the Pixel to the consumers, Google’s marketing has left much to be desired. “This is where Google Pixel with its best-in-class camera capabilities has an advantage. Is Google Pixel going the Microsoft’s Windows phones way which have been discontinued, and support for Windows 10 Mobile would end on current Windows phones on December 10, leaving the users to either switch to Apple iOS or Android devices?Īccording to Prabhu Ram, Head-Industry Intelligence Group (IIG), CyberMedia Research (CMR), the smartphone camera experience is something that consumers rank high, and care about enough to upgrade to a new smartphone. The mid-tier Pixel 3a and 3aXL, which were launched at Rs 39,999 and Rs 44,999 respectively in India, were seen as Google’s attempt to revive dwindling sales numbers.ĭespite this, the expected Pixel growth remains a distant dream for Google in India. The Google CEO attributed the success of the Pixel line-up - including the cheapest Pixel 3a - to an expanded distribution network. In the second quarter globally, taking the “budget phone” route appeared to have worked a bit for Google as the overall Pixel unit sales grew more than twice year-on-year (YoY), the company’s CEO Sundar Pichai told investors. ![]() Google acknowledged those issues and released fixes for most of them but to no avail. Pixels suffered from several issues after the release, including excessive optical lens flare in pictures captured through rear camera, connectivity issues with some mobile data bands, unstable Bluetooth connections, unexpected battery shutdowns, and failing microphones. Launched with much fanfare, the first edition of Pixel and Pixel XL were announced during a press event on October 4, 2016, succeeding the Nexus line of smartphones. Google Pixel also has a minuscule global market share despite arriving on the scene in 2016. ![]() In the second quarter of 2019, it had less than 0.1 market share in the Indian premium smartphone segment - dominated by Samsung, Apple and the likes of OnePlus, according to Counterpoint Research. IANS: Billed as the “best Android phones you can buy,” Google Pixel devices have miserably failed to impress Indian users and the reason is pretty obvious: Poor go-to- marketing strategy.
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